COTN
Grow with the Science of 'Why'
Grow with the Science of 'Why'
A new wave of customer behavioural intelligence and execution.
From Enterprise-level to SMB's, we can help you grow.
A new wave of customer behavioural intelligence and execution.
From Enterprise-level to SMB's, we can help you grow.
Introducing Brand Brain for Enterprise Clients
An enterprise behavioural intelligence capability
A technology layer enhancing how global brands understand customer behaviour, inform strategy, and align decision-making across the organisation.
Brand Brain enhances your existing systems with structured behavioural intelligence.
No tech replacement. Just deeper customer understanding embedded into your stack.
Integrates with your CRM/CDP and analytics platforms to add:
Behaviour-based segmentation
Decision-driver modelling
Dynamic customer reclassification
Enterprise dashboards and workflows
Transforming data into structured behavioural intelligence to inform strategy, experiences, and investment decisions.
Integrates with your CRM/CDP and analytics platforms to add:
Behaviour-based segmentation
Decision-driver modelling
Dynamic customer reclassification
Enterprise dashboards and workflows
Transforming data into structured behavioural intelligence to inform strategy, experiences, and investment decisions.
Request a Call
Learn more
SMB Solutions
SMB Solutions
Intelligence, Transform, Run.
Intelligence:
customer, business, market…
Know Your Customer analysis
Demographics, Geo, LTV, Purchases…
Behavioural Science Modelling
New segmentation opportunities
Campaign Optimisation
Website Performance Report
Conversion and user journey optimisations
Quick-win Priorities
Strategic recommendations
Intelligence:
customer, business, market…
Know Your Customer analysis
Demographics, Geo, LTV, Purchases…
Behavioural Science Modelling
New segmentation opportunities
Campaign Optimisation
Website Performance Report
Conversion and user journey optimisations
Quick-win Priorities
Strategic recommendations
Intelligence:
customer, business, market…
Know Your Customer analysis
Demographics, Geo, LTV, Purchases…
Behavioural Science Modelling
New segmentation opportunities
Campaign Optimisation
Website Performance Report
Conversion and user journey optimisations
Quick-win Priorities
Strategic recommendations
Intelligence
Understand what's really driving your customers.
Most businesses have data. What they lack is clear, unified direction.
We help you understand:
Why customers choose you (or don't)
What drives loyalty and lifetime value
Which offerings, channels and messaging truly influences decisions
Where to invest and where to pull back
Behavioural Intelligence
Business Intelligence
Market Insight
Transform
Turn insight into real change.
Insight only matters if it changes how your business operates.
We help you reshape strategy, journeys and systems to embed change: R
Redefining your Growth Strategy
Redesigning Customer Journeys to improve retention and conversion
Implementing Practical AI and Workflows
Strengthening your team's capability and decision-making
Consulting
Implementation
Automation
Where do I start?
Turn insight into action with expertise and practical technology on your team. Simple, focused, and effective.
Add team member
Performance
Creative
Content
Where do I start?
Turn insight into action with expertise and practical technology on your team. Simple, focused, and effective.
Add team member
Performance
Creative
Content
Where do I start?
Turn insight into action with expertise and practical technology on your team. Simple, focused, and effective.
Add team member
Performance
Creative
Your new campaigns are ready…
CRM
Meta, Google
Website
"Core Gift Givers"
UK, Female
Age: 35-55
LTV range: £500-£600
"The gift that lands well", British quality, social proof.
"Core Gift Givers"
US, Female
Age: 35-55
LTV range: $600-$700
"The gift that doesn't miss," reliability, social proof
"Premium Gift Architetcts"
US, Female
Age: 40-50
LTV range: $2000+
"Insider VIP status" founder / CEO authority
"Style Explorer Self-Buyer"
US, Male
Age: 25-55
LTV range: $600+
"British Design, American Spirit"
"Core Gift Givers"
UK, Female
Age: 35-55
LTV range: £500-£600
"The gift that lands well", British quality, social proof.
"Core Gift Givers"
US, Female
Age: 35-55
LTV range: $600-$700
"The gift that doesn't miss," reliability, social proof
"Premium Gift Architetcts"
US, Female
Age: 40-50
LTV range: $2000+
"Insider VIP status" founder / CEO authority
"Style Explorer Self-Buyer"
US, Male
Age: 25-55
LTV range: $600+
"British Design, American Spirit"
"Core Gift Givers"
UK, Female
Age: 35-55
LTV range: £500-£600
"The gift that lands well", British quality, social proof.
"Core Gift Givers"
US, Female
Age: 35-55
LTV range: $600-$700
"The gift that doesn't miss," reliability, social proof
"Premium Gift Architetcts"
US, Female
Age: 40-50
LTV range: $2000+
"Insider VIP status" founder / CEO authority
"Style Explorer Self-Buyer"
US, Male
Age: 25-55
LTV range: $600+
"British Design, American Spirit"
"Core Gift Givers"
UK, Female
Age: 35-55
LTV range: £500-£600
"The gift that lands well", British quality, social proof.
"Core Gift Givers"
US, Female
Age: 35-55
LTV range: $600-$700
"The gift that doesn't miss," reliability, social proof
"Premium Gift Architetcts"
US, Female
Age: 40-50
LTV range: $2000+
"Insider VIP status" founder / CEO authority
"Style Explorer Self-Buyer"
US, Male
Age: 25-55
LTV range: $600+
"British Design, American Spirit"
Draft
Schedule
Sent
Your new campaigns are ready…
CRM
Meta, Google
Website
"Core Gift Givers"
UK, Female
Age: 35-55
LTV range: £500-£600
"The gift that lands well", British quality, social proof.
"Core Gift Givers"
US, Female
Age: 35-55
LTV range: $600-$700
"The gift that doesn't miss," reliability, social proof
"Premium Gift Architetcts"
US, Female
Age: 40-50
LTV range: $2000+
"Insider VIP status" founder / CEO authority
"Style Explorer Self-Buyer"
US, Male
Age: 25-55
LTV range: $600+
"British Design, American Spirit"
"Core Gift Givers"
UK, Female
Age: 35-55
LTV range: £500-£600
"The gift that lands well", British quality, social proof.
"Core Gift Givers"
US, Female
Age: 35-55
LTV range: $600-$700
"The gift that doesn't miss," reliability, social proof
"Premium Gift Architetcts"
US, Female
Age: 40-50
LTV range: $2000+
"Insider VIP status" founder / CEO authority
"Style Explorer Self-Buyer"
US, Male
Age: 25-55
LTV range: $600+
"British Design, American Spirit"
"Core Gift Givers"
UK, Female
Age: 35-55
LTV range: £500-£600
"The gift that lands well", British quality, social proof.
"Core Gift Givers"
US, Female
Age: 35-55
LTV range: $600-$700
"The gift that doesn't miss," reliability, social proof
"Premium Gift Architetcts"
US, Female
Age: 40-50
LTV range: $2000+
"Insider VIP status" founder / CEO authority
"Style Explorer Self-Buyer"
US, Male
Age: 25-55
LTV range: $600+
"British Design, American Spirit"
"Core Gift Givers"
UK, Female
Age: 35-55
LTV range: £500-£600
"The gift that lands well", British quality, social proof.
"Core Gift Givers"
US, Female
Age: 35-55
LTV range: $600-$700
"The gift that doesn't miss," reliability, social proof
"Premium Gift Architetcts"
US, Female
Age: 40-50
LTV range: $2000+
"Insider VIP status" founder / CEO authority
"Style Explorer Self-Buyer"
US, Male
Age: 25-55
LTV range: $600+
"British Design, American Spirit"
Draft
Schedule
Sent
Your new campaigns are ready…
CRM
Meta, Google
Website
"Core Gift Givers"
UK, Female
Age: 35-55
LTV range: £500-£600
"The gift that lands well", British quality, social proof.
"Core Gift Givers"
US, Female
Age: 35-55
LTV range: $600-$700
"The gift that doesn't miss," reliability, social proof
"Premium Gift Architetcts"
US, Female
Age: 40-50
LTV range: $2000+
"Insider VIP status" founder / CEO authority
"Style Explorer Self-Buyer"
US, Male
Age: 25-55
LTV range: $600+
"British Design, American Spirit"
"Core Gift Givers"
UK, Female
Age: 35-55
LTV range: £500-£600
"The gift that lands well", British quality, social proof.
"Core Gift Givers"
US, Female
Age: 35-55
LTV range: $600-$700
"The gift that doesn't miss," reliability, social proof
"Premium Gift Architetcts"
US, Female
Age: 40-50
LTV range: $2000+
"Insider VIP status" founder / CEO authority
"Style Explorer Self-Buyer"
US, Male
Age: 25-55
LTV range: $600+
"British Design, American Spirit"
"Core Gift Givers"
UK, Female
Age: 35-55
LTV range: £500-£600
"The gift that lands well", British quality, social proof.
"Core Gift Givers"
US, Female
Age: 35-55
LTV range: $600-$700
"The gift that doesn't miss," reliability, social proof
"Premium Gift Architetcts"
US, Female
Age: 40-50
LTV range: $2000+
"Insider VIP status" founder / CEO authority
"Style Explorer Self-Buyer"
US, Male
Age: 25-55
LTV range: $600+
"British Design, American Spirit"
"Core Gift Givers"
UK, Female
Age: 35-55
LTV range: £500-£600
"The gift that lands well", British quality, social proof.
"Core Gift Givers"
US, Female
Age: 35-55
LTV range: $600-$700
"The gift that doesn't miss," reliability, social proof
"Premium Gift Architetcts"
US, Female
Age: 40-50
LTV range: $2000+
"Insider VIP status" founder / CEO authority
"Style Explorer Self-Buyer"
US, Male
Age: 25-55
LTV range: $600+
"British Design, American Spirit"
Draft
Schedule
Sent
Run
Senior execution, day-to-day. We give advice; but we also run your marketing and e-commerce activity with experienced operators.
Hands-on delivery through a flexible, fractional model:
Performance Marketing: Meta, Google, TikTok & more
Retention & CRM: Klaviyo & more
Storefronts: Shopify & more
Marketplaces: Scaling your brand on Amazon and beyond.
Content-as-a-service: Written & visual, campaign & brand
The COTN Model: You get senior exeprtise on your team - supporting or without an in-house function..
Execute
Develop
Grow
Case Studies
Latest Client Examples
Achieving real impact across multiple industry sectors
Sabina Savage
Sabina Savage
Sabina Savage
Luxury, Retail
Run: Fractional expertise helping Sabina's team to achieve +100% growth in e-commerce revenue over 12 months.
Luxury, Retail
Run: Fractional expertise helping Sabina's team to achieve +100% growth in e-commerce revenue over 12 months.
Hotel Cafe Royal
Hotel Cafe Royal
Hotel Cafe Royal
Luxury, Hospitality.
Intelligence: 'Know your customer' analysis unearthing entirely new understanding of customers and how to market to them.
Luxury, Hospitality.
Intelligence: 'Know your customer' analysis unearthing entirely new understanding of customers and how to market to them.
London Sock Company
London Sock Company
London Sock Company
Retail, DTC.
Transform: 11% growth in customer retention through behavioural science campaign optimisation.
Retail, DTC.
Transform: 11% growth in customer retention through behavioural science campaign optimisation.
Why our approach works
COTN was founded on a unique combination of expertise spanning the consumer industry, behavioural science and e-commerce.
Decision-Led Intelligence
Most data tells you what happened; we tell you why. We map the invisible logic of your funnel to find exactly where you are losing sales, moving beyond surface metrics to understand the 'why' behind the 'what.'
Decision-Led Intelligence
Most data tells you what happened; we tell you why. We map the invisible logic of your funnel to find exactly where you are losing sales, moving beyond surface metrics to understand the 'why' behind the 'what.'
Decision-Led Intelligence
Most data tells you what happened; we tell you why. We map the invisible logic of your funnel to find exactly where you are losing sales, moving beyond surface metrics to understand the 'why' behind the 'what.'
Full-Funnel Resolution
We don’t optimise clicks; we resolve hesitation. Every "no" has a reason. We design experiences that remove psychological friction, turning hesitation into belief at every stage of the customer journey.
Full-Funnel Resolution
We don’t optimise clicks; we resolve hesitation. Every "no" has a reason. We design experiences that remove psychological friction, turning hesitation into belief at every stage of the customer journey.
Full-Funnel Resolution
We don’t optimise clicks; we resolve hesitation. Every "no" has a reason. We design experiences that remove psychological friction, turning hesitation into belief at every stage of the customer journey.
Fractional Seniority
Embedded expertise, not external overhead. We are a team of senior operators, not junior accounts. You get fractional access to decades of experience growing consumer brands, delivered through a flexible model that’s practical and accountable.
Fractional Seniority
Embedded expertise, not external overhead. We are a team of senior operators, not junior accounts. You get fractional access to decades of experience growing consumer brands, delivered through a flexible model that’s practical and accountable.
Fractional Seniority
Embedded expertise, not external overhead. We are a team of senior operators, not junior accounts. You get fractional access to decades of experience growing consumer brands, delivered through a flexible model that’s practical and accountable.
Behavioral Segmentation
Stop targeting demographics; start solving decisions. Personas describe people, but "Decision States" explain movement. We segment customers by how they actually decide, allowing your brand to speak to their specific motivations and triggers.
Behavioral Segmentation
Stop targeting demographics; start solving decisions. Personas describe people, but "Decision States" explain movement. We segment customers by how they actually decide, allowing your brand to speak to their specific motivations and triggers.
Behavioral Segmentation
Stop targeting demographics; start solving decisions. Personas describe people, but "Decision States" explain movement. We segment customers by how they actually decide, allowing your brand to speak to their specific motivations and triggers.
Outcome-Led Systems
Building your engine, not your dependency. Our work is designed to create lasting change by rebuilding how data, insight, and AI are used inside your business. We implement the tools and processes your team needs to scale independently.
Outcome-Led Systems
Building your engine, not your dependency. Our work is designed to create lasting change by rebuilding how data, insight, and AI are used inside your business. We implement the tools and processes your team needs to scale independently.
Outcome-Led Systems
Building your engine, not your dependency. Our work is designed to create lasting change by rebuilding how data, insight, and AI are used inside your business. We implement the tools and processes your team needs to scale independently.
Precision Copy Execution
Language that resolves, not just persuades. Using our Copy Logic framework, we replace creative guesswork with high-fidelity messaging. We ensure your brand speaks with one logic across Meta, Google, Klaviyo, and your storefront.
Precision Copy Execution
Language that resolves, not just persuades. Using our Copy Logic framework, we replace creative guesswork with high-fidelity messaging. We ensure your brand speaks with one logic across Meta, Google, Klaviyo, and your storefront.
Precision Copy Execution
Language that resolves, not just persuades. Using our Copy Logic framework, we replace creative guesswork with high-fidelity messaging. We ensure your brand speaks with one logic across Meta, Google, Klaviyo, and your storefront.
Testimonials
What customers are saying
Real businesses, real results.
"We can now nurture our customers in an entirely new way, fuelling 11% growth in retention rates across all markets."
Dave Pickard
Co-Founder, London Sock Company
"We can now nurture our customers in an entirely new way, fuelling 11% growth in retention rates across all markets."
Dave Pickard
Co-Founder, London Sock Company
"Through fractional expertise we have the confidence and capability to invest and grow our DTC business, which has now doubled in a year."
Sabina Savage
Founder & CEO
"Through fractional expertise we have the confidence and capability to invest and grow our DTC business, which has now doubled in a year."
Sabina Savage
Founder & CEO
"COTN intelligence has enabled an entirely new way of understanding our customers, enabling all new marketing possibilities"
Eugene Leonard
GM, Hotel Cafe Royal
"COTN intelligence has enabled an entirely new way of understanding our customers, enabling all new marketing possibilities"
Eugene Leonard
GM, Hotel Cafe Royal
"COTN have given us confidence and skills to invest in profitable DTC growth for our brand"
Richard Brendan
Founder CEO, Richard Brendan
"COTN have given us confidence and skills to invest in profitable DTC growth for our brand"
Richard Brendan
Founder CEO, Richard Brendan